A full identity concept for the Saudi Arabian Football Federation, built around a strategic visibility system that lets the brand operate in a fresh dynamic way.

An Asian fusion restaurant that needed an identity with real edge to it. The wordmark stacks the letters vertically, drawing from East Asian typographic structure. The red circle sits as a recurring anchor across every application. Bold without being loud.

A summer launch for Cartier's newest boutique on the Turkish coast. We handled the campaign collaterals. Built to feel as considered as the location itself.

Dose is a brand identity and packaging project for Egypt's first premium vitamin water, launched across four variants: detox, hydration, energy, and caffeine.

Ultratech+ was designed to reflect the rapidly evolving fintech space. A brand built around clarity, accessibility, and forward momentum, positioned to make financial technology feel simple, reliable, and inclusive.

A mushroom brand covering multiple varieties across three product forms: fresh, dried, and powdered. The identity takes its cues from the product itself, a wordmark with a quiet wild edge, colours pulled from soil and forest floor, and illustrations that are detailed and rich without overcomplicating the pack.

INLIV is a premium design firm that offers a holistic approach to architecture, interior design, landscaping, and furnishing, blending creativity with functionality to craft personalized, high-quality spaces.

A bakery with history and an identity to match. The mark is hand-drawn Arabic calligraphy, a visual language that carries consistently from packaging to a storefront sign to a social post.

A brand identity and packaging system for a breadcrumbs range. Six variants, each with its own colour and character, all part of one cohesive range. Custom bilingual wordmark in English and Arabic, crafted with the same care you would give a premium food brand.

Potions Co. is an Egyptian brand that specializes in beauty and skin care products. With a range of body and face care ‘magic potions’ for healthy and good looking skin. The perfect balance between magic and remedy.