Packaging Design
An interactive packaging for stuffed olive snacks that don’t care what people think of them.
They are themselves and wouldn’t change it for anyone.
Olives already have attitude. They are sharp, salty, specific and not for everyone.
Rude Olive turns the natural sharpness of stuffed olives into a full brand personality.
Three olive characters living unapologetically, but they’re not very welcoming to prying.
Garlic eating alone, all messy.
Blue Cheese enjoying the peacefulness and quiet of their book.
Jalapeño cooking something intense.
The peelable label is the brand character, you get two layers and two moods. The Olives exist completely on their own terms. Peel back the outer label and you’ll catch the olives mid-moment, completely unamused by your prying.
