A full identity concept for the Saudi Arabian Football Federation, built around a strategic visibility system that lets the brand operate in a fresh dynamic way.

An Asian fusion restaurant that needed an identity with real edge to it. The wordmark stacks the letters vertically, drawing from East Asian typographic structure. The red circle sits as a recurring anchor across every application. Bold without being loud.

A summer launch for Cartier's newest boutique on the Turkish coast. We handled the campaign collaterals. Built to feel as considered as the location itself.

Dose is a brand identity and packaging project for Egypt's first premium vitamin water, launched across four variants: detox, hydration, energy, and caffeine.