Brand Identity
Client: First Sip Coffee
Scope: Brand Identity, Copywriting, Packaging, Collaterals.
Coffee is already a performance. The pull of an espresso, the pour, the steam. First Sip is a specialty coffee shop built on that idea, treating every cup as something worth watching.
Bringing the theatre of coffee to life.
The dual reading does all the work. Cup is coffee. Hat is theatre. The same shape is both. That single collision generated every decision that followed.
Theatre lives in the hands. The magician's reveal. The chef's flourish. The barista's pour. The illustration system was built from that logic: a set of hand gestures, each one mid-act, each one specific to what First Sip does. Flame and ice for the hot and cold bar. The perfect pinch for quality. The pour for craft.
